Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

The most expensive Nike sneakers ever were worn by the all-time great basketball player, Michael Jordan. Over the years, Nike ...

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

In preparation for the Champions Classic last night in Atlanta, Kentucky head coach Mark Pope had his players practice with the actual basketball they would use against the No. 6 Duke Blue Devils.

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday.

Sabrina Ionescu‘s victory lap took her to Nike World Headquarters Wednesday, and the Swoosh commemorated her first WNBA ...

Jerome Miron-Imagn Images The Nike Kobe 5 Protro 'Alternate ... bet on himself by wearing his family-owned Big Baller Brand shoes on the basketball court. Of course, the poor quality of the ...

Brockton's AJ Dybantsa, the nation's top-ranked basketball recruit in the 2025 class, donated Nike gear to students ... to play a single minute of college ball. This partnership exemplifies ...

12-Year Global Agreement as the Leagues’ Exclusive On-Court Uniform and Apparel Provider to Deliver Innovation and Storytelling for the Next Generation of Players and Fans NEW YORK, October 21 ...

Nike has slashed their prices on various sneakers for their early Nike Black Friday 2024 sale. Some discounts in the Nike ...

University of Minnesota men's basketball coach Ben Johnson has announced the addition of Kai Shinholster (Philadelphia, Pa.) ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.