Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

The 2024-25 Nike City Edition uniforms blend each organization's history with ties to their respective city. NBA.com Staff ...

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

Get NBA League Pass TODAY > NEW YORK – NIKE, Inc. (NYSE: NKE), the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a 12-year ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday.

Nike has reached a 12-year contract extension agreement with the NBA, WNBA and NBA G League as their exclusive on-court uniform and apparel provider. The US brand originally took over from Germany ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

The conversation was moderated by ESPN and MSG basketball analyst Monica McNutt. During the panel, Hill — a company veteran of 32 years — discussed Nike’s evolving role in basketball ...

Plus, plenty of players opt for basketball shoes ... Adidas Women's Court Team Bounce 2.0 Indoor This particular Nike shoe came up over and over again during our conversations with players ...

Nike are being pressured by Caitlin Clark's supporters after the basketball star sported a vibrant pair of custom sneakers. Clark, 22, has become one of the most exciting sports stars in the ...