Nike claims its latest footwear can sharpen focus by stimulating sensory receptors in the feet. Backed by internal neuroscience research, the shoes promise heightened awareness and presence. But what ...

Nike has built its name on studying the body in motion. How muscles fire, how joints pivot, and how physiology translates ...

Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Nike on Thursday unveiled Project Amplify, a new line of shoes that comes with a robotic system to help you walk and ...

According to the brand, targeted stimulation of the soles of the feet can activate neural pathways, sharpen sensory awareness, and help improve focus and concentration.