Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.

American Express (NYSE: AXP) and the National Basketball Association (NBA) today announced a multiyear renewal of their longstanding partnership, which also spans the Women’s National Basketball ...

Accra, March.18, GNA-The Basketball Africa League (BAL) and PUMA, one of the world’s leading sports brands have announced a ...

Veteran official Bill Kennedy's signature style of announcing challenge results is filled with dramatic pauses and careful enunciation. Alika Jenner / Getty Images NBA officials are occasionally ...

NBA history would need to do some twists and turns to accommodate the return of the Sonics. What kinds of historical problems ...