Oracle is moving deeper into supporting data for television advertising through technology it has built and then some it has acquired from companies such as BlueKai and Datalogix. "We've been doing ...

ENGLEWOOD, Co. & AUSTIN, Texas—Oracle has announced that it is working with Dish Media to make it easier for marketers to reach and engage with their desired target audiences on TV. As part of the ...

TV audience targeting platform Simulmedia has struck a deal with Oracle Data Cloud -- the big in-store/consumer purchasing data service -- to provide data-driven linear TV advertising deals. “It’s ...

The group had painful layoffs this summer and has fallen behind rivals, Insider reports. Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now Oracle Advertising ...

IRIS.TV, a video intelligence platform for broadcasters and publishers, has announced an integration with Oracle Data Cloud to enhance IRIS.TV’s contextual ad targeting for video solution to ensure ...

NEW YORK — Tech behemoth Oracle has agreed to settle a class action lawsuit for $115 million over allegations that it tracked consumer activity both on and offline. The suit alleges Oracle captured, ...