Scroll through social media and you’ll quickly encounter phrases like “I am worthy” or “I choose happiness”. The tantalising promise is: repeat these positive affirmations often enough and you’ll be ...

I used to think positive affirmations, such as I am brave, were a silly New-Age concept that amounted to little more than wishful, magical thinking. Then I became a cognitive psychologist, and I ...

According to cognitive neuroscientists, 95 percent of brain activity is beyond our conscious awareness. That means our daily experiences are largely affected by unconscious beliefs, attitudes, and ...

Positive affirmations can offer some benefits for self-esteem and mood, particularly for those with existing high self-worth.

Positive affirmations like 'I am worthy' are popular for wellbeing. Research shows they offer small benefits, but impact varies. High self-esteem individuals may benefit more. Low self-esteem people ...

Affirmations are more than just words — they have the potential to reshape your thoughts, improve your mental health and remind you of your inherent value. In this article, we’ll explore seven ...