Gone is the Prime designator for the plug-in version of the best-known hybrid there is. Whatever the name, while you’re out ...

Fuel-efficient, low emissions driving does not have to confine the motorist to a one-size-fits-all driving style. Thanks to Toyota innovation, the new third-generation Prius comes equipped with three ...

Toyota has done such an impressive job marketing its fuel-efficient "Prius" that the inexpensive, economy-oriented sedan's branded name is precariously close to becoming a proprietary eponym – or a ...

While a lot of automakers are charging headlong into the full electrification of their lineups with electric vehicles to challenge the domination of Tesla, Toyota has long advocated for a slower, more ...

It's not often we do the InsideEVs 70 mph range test on a plug-in hybrid, but make no mistake, the 2023 Toyota Prius Prime is no ordinary plug-in hybrid. So when we were presented the opportunity to ...