What I've learned from my work in this field is that having a well-crafted commercial strategy is important for companies looking to enter new markets. Let's delve into how companies can take a ...

Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

Another part of challenging individuals within your organization to think more like product managers is this: If individuals see an issue with the product, flag it immediately. Anyone at any level ...

A 2020 report from McKinsey said that "creating a comprehensive product-management function" was one of the four most important things a company could do to grow its software business faster.

The work of product managers centers on understanding what consumers want, creating items that meet those needs, and ultimately driving sales for their companies. To help, many are embracing ...

I know I am not alone when I say that there are far too many products sold today that have to be assembled by the purchaser, and assembling these products is never as easy as advertised.

The sale will undo FireEye’s $1 billion acquisition of Mandiant in 2014, and will bring the company’s product portfolio under control of the same private equity group that is purchasing McAfee ...

Aim to achieve yearly sales of $300,000 while maintaining a 50 percent markup on all products sold, and the end result will be a homebased advertising business that generates a pretax and expense ...