As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Marketing research, which is based on science, can be a valuable tool, but it has human limitations. Marketing research projects are widely used by businesses to aid in decision making and can provide ...

Marketing research is a primary step in marketing a product. Once you identify your target market in terms of demographics such as income, age, family structure and hobbies, you can proceed with ...

Do you remember that Dilbert panel where Dilbert follows a building map to find the marketing department? Upon arrival, he finds Grecian columns, a party that would make Bacchus proud, and a sign that ...