It’a only be early November, but the Christmas season is already in full swing for many. Those who are already getting ...

LAS VEGAS – This is some Smurfin’ good news: Rihanna is now a Smurf. The music superstar made a surprise appearance at CinemaCon on Thursday to announce that she's voicing Smurfette in “The Smurfs ...

Don't stop the Smurfin' music. Those little blue folks that first appeared in Belgian cartoonist Peyo’s 1950s comics – and became a 1980s pop-culture staple – have returned to the big screen with the ...

No one will feel blue in this Smurfs universe. In celebration of the upcoming “Smurfs” movie, Airbnb has partnered with Paramount Animation to bring the world to life and allow a few lucky fans to ...

Rihanna’s childhood love for The Smurfs gave the movie a standout marketing advantage, placing her at the heart of the campaign. In case you couldn’t tell, Rihanna is a longstanding Smurfs aficionado.

Marina Watts is a Digital Writer, Music at PEOPLE. She has been working at PEOPLE since 2024. Her work has previously appeared on Bustle, The US Sun, Newsweek and OK! Magazine. Rihanna finally has new ...

MovieTickets.com and Sony Pictures have joined hands to promote four upcoming 2017 films from Sony Pictures Entertainment, beginning with the studio’s next installment of its animated franchise Smurfs ...

With James Gunn’s Superman and Universal’s dinosaurs roaming Earth, counter-programming — read Paramount Animation’s reboot of Smurfs with Rihanna as Smurfette, and Sony’s reboot of late-’90s ...

There’s nothing small about the promotional partnerships Columbia Pictures has lined up around “The Smurfs 2.” The studio has brokered deals with more than 100 partners to help hype the Sony Pictures ...