Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the ...

If your printing business isn’t tapping into the promotional products marketplace right now, you are undoubtedly missing out on a huge opportunity. The $23.3 billion industry increased sales by 9.31% ...

With pricing and promotions becoming more critical in today's market, a new report from Relex Solutions and Incisiv provides an in-depth look into the current state of pricing and promotions in the ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Learn how to boost online sales, maximize PR-driven SEO and connect your marketing channels for lasting brand success.

Procter & Gamble (P&G) saw its organic sales rise 5% in fiscal Q3 2019, the strongest gain in eight years, per an announcement. Sales climbed as the company increased prices to reverse years of trying ...

They’re not nearly in the “no no no” territory—the “no money down, no interest, no payments until the end of time” offer that many retailers in the furniture business embrace. But RH, the upscale ...

In a year during which many Americans relied on technology products to keep entertained and connected – to family, friends, work, and school – the U.S. consumer technology industry saw a historic 17% ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...