Google's Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.

Google has quietly posted that it is now removing query data from the Google Search Console report chart totals that they identify as “anonymous queries” when a user applies a query filter to the ...

Search Console now includes filters to show only branded queries or exclude them. Google uses AI to classify queries, and notes that it can make mistakes. Branded queries include: Name of company or ...

This might sound funny by now because we've been talking about Google adding voice query data and filters to the Google Search Console Search Analytics report a lot last year. In fact, Google said ...