Santa Claus won’t have to break the bank this year to spread joy and cheer to children all over America on Christmas morning. He only needs trillions of rubber brands. A simple plastic loom that lets ...

Gender-neutral craft: Garrett Fill, left, 10, and Conor Flanagan, right, 11, during a Rainbow Loom class at Learning Express Toys. (Andrew A. Nelles/Chicago Tribune/MCT) TONI Notarangeli thought she’d ...

The Rainbow Loom crafts toy has become a popular activity for grade school children, and the Toy Chest in West Hartford offers classes to teach kids how to use it. The restaurant with the ‘best’ prime ...

Conor Flanagan, 11, from left, Garrett Fill, 10, and Sydney Parquette, 9, work on their looms during a Rainbow Loom class at Learning Express Toys in Geneva, Ill., October 26, 2013.

An Upper West Side elementary school has banned the popular Rainbow Loom friendship bracelets from the premises because the principal says children are getting distracted in class and fighting over ...

Beloved by kids and the bane of parents and teachers, Loom Bands – or Rainbow Loom - is the playground craze that has taken over the planet. But what are they, and where did they come from? Chances ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...