Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

Rational organization theory is the idea that an organization, such as a business, is a tool for achieving a definable goal or set of goals. A rational organization uses a formal structure to define ...

The short answer is no. The harder you try to be purely rational the less likely it is you’ll get there. What people have is the capacity for rational thought. This capacity exists on top (literally) ...

Some people have faith that their spouse won't cheat on them. Some have faith that things happen for a reason. Some have faith in God. Is there a common commitment underlying these disparate ...

Making good decisions is not easy, and making the best possible (“optimal”) decisions is even harder. Instead, humans often use shortcuts and rules of thumb. From firm managers and policymakers to ...

Rational’s business operations will be combined with IBM’s software group, and its products will retain the Rational brand, the companies said Friday. Rational CEO Mike Devlin will become general ...

Debates about whether it's rational to have children are nothing new. Recent books like David Benatar's Better to Have Never Been: The Harm of Coming Into Existence, Bryan Caplan's Selfish Reasons to ...

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