Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

Editor's note 17 June 2025: SRAM Force and Rival AXS have officially launched. Check out our in-depth news story and review of Rival AXS for all of the details. An image of what appears to be a new ...

Following the debut of the latest RED and RED XPLR groupsets, we knew the workhorse SRAM groups would soon get an update. What we didn’t expect was how close and near-exact the update would be. The ...

Next-level wireless functionality, blissfully easy set-up, realistic ratios and mostly fantastic shifting extends SRAM's benchmark lockdown further into both on- and off-road riding You can trust ...

As you may have heard, SRAM has just updated its new Force and Rival AXS groupsets, and there is a ton of information and options available. Just as we did with our XTR Di2 tech story and coverage, we ...

SRAM’s new Force and Rival XPLR groupsets adopt the direct-mount design of Red XPLR, while featuring the improved ergonomics seen in the 2024 Red AXS shifters. The newly launched gravel groupsets see ...

After launching the RED eTap AXS 12-speed groupset in February, SRAM has released a Force eTap AXS groupset offering much of the same capability at a lower price point. The key design features of the ...

SRAM has unveiled a completely redesigned Red groupset with fully wireless connectivity and expanded gearing choices. AAdditional new features include accurate and reliable power measurement, new ...