Technology companies sell products and services to consumers and business customers through direct channels, such as a sales force or e-commerce website, and indirect channels, such as distributors or ...

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

More often than not, most growing business typically use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business ...

Online United States commerce in 2009 totaled $145 billion, according to the Census Bureau's figures. Online sales are part of everyday business life for everyone from toy stores to groceries to ...

Would you want to sell all of your goods or services directly through your own company? Probably not, unless you’re selling Girl Scout cookies. The fact is that indirect sales channels can be a highly ...

Founders often rush into online, wholesale, or retail without understanding where their customers are looking for them. Yet, success happens only when you stay focused on what you uniquely contribute.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of strategy at The 614 Group. Many publishers today ...

The ways that customers learn about and buy products and services is constantly evolving. Companies try to adapt their business models to the rapidly changing environment but these traditional method ...

It’s a wise channel sales leader who understands that going the extra mile for partners is a win-win—leading to greater growth for both the vendor and the partners on the front lines. For our list of ...

For retail businesses, establishing a new sales channel is a proven strategy for increasing revenue. In addition to offering another path for distributing your goods, it can also help introduce your ...

Opinions expressed by Entrepreneur contributors are their own. More often than not, growing businesses use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and ...

As part of CRN‘s Top 100 Executives Of 2020 list, we highlight 25 sales executives leading the channel charge. There are few executives more passionate about solution providers than the folks who step ...