Sentiment analysis, a powerful tool in the marketing world, is the process of extracting opinions, emotions, and attitudes from text data. By leveraging natural language processing and machine ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Tracking and analyzing sentiments has emerged on the scene alongside countless other ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Customer feedback is great. But how do you turn that feedback ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...