There are some inherent challenges in marketing a service business, but they can be overcome. When marketing services, you apply the same marketing mix principles used for products: place, price, ...

Both products and services flood the marketplace to meet the needs and desires of diverse consumer groups. While many companies focus on either products or services, many begin with a singular focus ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...

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This article is by Brian Wong, founder and CEO, Kiip. Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Data – specifically mobile data ...

If you own a small business and have tried to broaden your reach to potential customers or wanted to build upon your relationship with existing ones, chances are you’re familiar with at least some ...

When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard ...

In his 1980 book titled Managing in Turbulent Times, management consultant Peter Drucker wrote, “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” ...

A capable email marketing service is essential for sending targeted ads, newsletters, special offers, or surveys to your customers. We help you choose the best one for your business based on our ...