YouTube is introducing new advertising capabilities for its short-form video offering, Shorts, according to a company release. The unveiling of the new features is timed to the IAB NewFronts this week ...

Ever since TikTok launched, different major platforms have been looking for ways to keep up with the trendy app through offering alternatives. Shorts is YouTube's way to compete with TikTok but ...

Starting on February 1st, creators can start making ad revenue on Shorts as YouTube released a new announcement regarding YouTube's Partner Program. But the platform will require creators to sign new ...

It is no secret that right now, TikTok is raising the bar for other social networks. The short video platform has become so popular that other apps are doing their best to compete with it. Such is the ...

They, along with all the other YouTube Partner Program members, will have to accept new terms first, though. They, along with all the other YouTube Partner Program members, will have to accept new ...

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Why we ...

Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been ...

In one of its biggest moves for short-form videos, YouTube has just confirmed that revenue sharing for YouTube Shorts will begin on February 1. Announced in a video on the YouTube Creators channel ...

is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. In its ongoing battle with TikTok for ...