Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips. “I heard all you guys were freaking out about 10-year-olds using skin care,” she ...

The Sephora kids have arrived. Thanks in part to the ever-growing prominence of beauty discourse on social media, a growing wave of tweens have found their way to the skin care aisle — and it’s safe ...

Can you remember what beauty products you were using when you were 10? Chances are you were sneaking a quick swipe of lip gloss and just starting your "grown-up" nail polish collection. Your skin-care ...

When Glamour executive editor Natasha Pearlman received her nine-year-old daughter’s Christmas list, it looked like it was copy and pasted from a beauty influencer’s Amazon storefront. At the top wasn ...

When Melissa Fuentes imagined the Christmas gifts she'd buy for her 9-year-old Tatiana, she figured she'd want Barbies, Bratz dolls or a scooter – the kinds of things she found under her tree growing ...

Regardless of whether you purchase the finest, most expensive skin care products or simply pick up drugstore formulas that fit in your budget, the formulations won’t do your skin much good if used ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. CeraVe makes selling 20 bottles of Hydrating Facial Cleanser every ...

Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and, in some cases, potent anti-wrinkle serums, exfoliants and peels. Cosmetics brands and ...