Snapchat is the latest social media platform to launch awards for creators, joining TikTok and Instagram.

Snapchat is set to host its inaugural awards show, The Snappys, on March 21, aimed at celebrating the platform's influential creators.

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...