Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for ...

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. In today's globalized marketplace, businesses are expanding ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Social media brand fails happen when companies lose sight of their audience, rush content without proper review or attempt to capitalize on trending topics without understanding the context. The ...

The beauty and cosmetic industry was not only an early adopter of social media marketing but also social influencers. Beauty brands were among the first to believe in the power of social influence and ...

Twenty-ten saw food/beverage and restaurant brands pulling out the innovation stops in response to economy-driven "new normal" behaviors -- the former to combat private-label incursion and capitalize ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...