From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - ...
Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per cent stake. Here's what the deal means for both firms and the TV market.
Starting in 2027, Sony TVs will be made differently. It may make them cheaper, but will they look as good?
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