Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October. Starting with the 2026-27 school year, the Red Raiders will wear a modernized "Double T' logo in red, ...

Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. The beveled scarlet-and-black Double T ...

Texas Tech fans and alumni now have a new place to shop for Red Raider gear — just in time for those last-minute holiday gift. On Dec. 5, the university dropped a curated, designer-crafted lifestyle ...

Follow along for live updates on the Red Raiders’ 2026 class during the first day of the early signing period.

Ahead of their homecoming game against the Kansas Jayhawks on Saturday night, the Texas Tech Red Raiders showed off their new uniforms celebrating the 100th anniversary of the football program. The ...

The Texas Tech Red Raiders showed off the "Too Cold" uniforms they are wearing for their huge Big 12 clash with the BYU Cougars on Saturday. Inspired by former Texas Tech and current Kansas City ...