The Tourism Authority of Thailand (TAT) is preparing to unveil a new advertising film featuring global Thai star Lalisa “LISA” Manobal in January 2026, aiming to stimulate travel to Thailand through ...
This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities ...
Thailand's tourism sector needs to make a strategic and decisive pivot, moving beyond volume-based tourism to target the high-value Russian-speaking market. This segment comprises affluent, ...
KOH SAMUI, Thailand — Mike White, the creator of the HBO series “The White Lotus,” was in Thailand searching for the perfect place to film the show’s third season. His journey had led him to the ...
Thailand’s Minister of Tourism and Sports, Mr. Sorawong Thienthong, announced 2025 as the “Amazing Thailand Grand Tourism and Sports Year” at the Amazing Thailand Press Conference, organised by the ...
Thailand has officially launched a bold new tourism strategy for 2026 under the powerful theme “Value is the New Volume,” signaling a major shift from mass tourism to a more meaningful, inclusive, and ...
Suzanne Rowan Kelleher covers travel for Forbes. With Season 3 of HBO’s “The White Lotus” launching Sunday night, Thailand is already seeing a double-digit boost in travel demand from American fans of ...