Hasbro and Takara Tomy release a new Optimus Prime and Jetfire Transformers figure set inspired by Revenge of the Fallen; ...

Hasbro is back with another Transformers Legacy United figure as they explore the mythos of the universe. A new figure from Transformers: Prime has arrived with Thundertron. Prime is a highly ...

A computer manufacturer argues that its tablet/laptop hybrid should be able to describe itself as a "transformer." Hasbro isn't happy. By Eriq Gardner Former Legal Editor-at-Large In 1984, Hasbro ...

New Transformers kits get bestial, with a new look at the upcoming animation-accurate rendition of Optimus Prime's descendant ...

One of entertainment's biggest brands vs. a tablet/laptop hybrid. More than meets the eye? Yes, says a judge. By Eriq Gardner Former Legal Editor-at-Large The New York Times once deemed Optimus Prime ...

Hasbro is back with its latest HasLab project, this time dedicated to the Transformers franchise and its Robots in Disguise TV series. The latest HasLab project features two different action figures, ...

Inspired by the iconic Transformers: The Movie, there's more than meets the eye with Hasbro's newest action figure take on Optimus Prime. Reading time 2 minutes There are a lot of Optimus Prime ...

Last year it was announced that Hasbro was going to sue Asus over the branding of the Transformer Prime; apparently, people all over the planet were confusing a tablet with shape-shifting robots. Now ...

Hasbro is set to launch six new figures in the Transformers Studio Series today, January 14th at 10am PT / 1pm ET. Highlights of the collection include Leader Class Optimus Prime (AOE), Deluxe Class ...

A cinematic obsessive with the filmic palate of a starving raccoon, Rob London will watch pretty much anything once. With a mind like a steel trap, he's an endless fount of movie and TV trivia, borne ...