Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Varsity TV is going international with a new slate of events hitting the broadcast calendar this May and June. Now streaming ...

The founder of Varsity Spirit, Jeff Webb, has died. He was 76 years old. Webb founded Varsity Spirit in 1974 and is considered by many to be the creator of modern cheerleading. "Jeff played a pivotal ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...