As it turns out, web copywriting is a contentious issue - peppered with strongly differing views and hotly defended opinions. At this kitchen of contention, it can be hard to distinguish between the ...

I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into ...

Not everyone knows how to do it. Not everyone can do it well. And just because web copywriting and copywriting have one word in common, doesn't make them the same animal. In truth, they're two ...

This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website’s performance, without the cost of hiring a professional web ...

How thinking like a video game player can help today’s digital copywriter create copy that improves reader engagement. “We are no longer readers, we are explorers,” writes David Dylan Thomas in his ...

The Rule of One is a copywriting strategy to help focus your website visitors’ attention on a single value proposition. It’s not as boring—or straightforward!—as it sounds, so keep reading to learn ...

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Poor web content is the silent killer of online sales leads and revenue generation—silent because the companies publishing poor content do not realize it is substandard. So the very first order of ...

Ashlyn Carter is a beacon of hope for every multi passionate entrepreneur out there who dreams of seven-figure success. Before she became a copywriting queen, she spent fourteen years as a ballerina ...