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What is fandom when your team can't compete?

The American version of fandom is fundamentally different from the European. It’s not even part of the thought process of sports fans in Europe to deliberately lose games. Relegation ensures that ...
Orange County Register

What is Universal Fan Fest Nights? All about the first-ever fandom event

Universal Studios Hollywood will celebrate Trekkies, Potterheads, Dungeon Masters and other obsessed fandom communities when a new festival dedicated to sci-fi, fantasy, gaming and anime debuts this ...
The Verge

Fandom runs some of the biggest communities on the internet — can CEO Perkins Miller keep them happy?

Users hate the ads, AI is coming, and the social media landscape is getting weird — but Perkins thinks Fandom is poised to survive and thrive. Users hate the ads, AI is coming, and the social media ...
Marketing Dive

Fandom and marketers: Here’s what the numbers say

From Taylor Swift’s record-breaking The Eras Tour to the explosion of popularity in video games, the power of fandom is evident. In fact, 80% of consumers say their fandom brings them excitement and ...