Women today may feel they have come a long way since the inequality of the Fifties, Sixties and Seventies. But the shelves of many toy shops paint a very different story. Where once toys may have been ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

Forbes contributors publish independent expert analyses and insights. Kim Elsesser covers issues that impact women in the workplace. Charging more for pink razors or other items marketed to women will ...

At many toy stores there is an aisle filled with a spectrum of pinks, purples, and pastels. The aisle, known colloquially as the “pink aisle,” contains toys like dolls, princess costumes, and art sets ...

A letter written by Vivian Lord drew a flurry of news media attention and prompted one toymaker to develop, for the first time, a pack of the classic toy soldiers designed to be women. Credit...Jeff ...

A 6-year-old Arkansas girl started a letter campaign to fix what she saw as a definite wrong. "My name is Vivian. I am six years old. Why do you not make girl army men?" she wrote to toy companies.

Global toy sales reached $90.4 billion in 2018, and sales of Barbie hit a five-year high. To keep those sales going and to honor the changing attitudes about women in the workforce, Mattel recently ...

Same haircut, yet different price tags. Ever observed why your daughter’s haircut often costs more than son’s? Do the scissors charge extra for braids and bows? Nope. It’s just a markup born out of ...