B2B decisions aren’t purely rational. Emotion drives buyer behavior and shapes how companies lead, sell, and operate. Here’s why empathy is a business edge.

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.

This iteration of the buyer journey is independent, nonlinear and challenging to measure. It’s also a future that companies must prepare for.

A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of complex, configurable products. Aleran Software helps manufacturers and distributors ...

AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is ...

The business-to-business (B2B) buying journey is complex. Unlike consumer purchases that typically involve one buyer and one business, B2B selling often requires companies to connect with multiple ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers ...

Two and Signicat, two Norwegian fintechs, partner to solve a problem that has blocked the growth of B2B e-commerce: proving, in real-time, that a buyer has authority to purchase on behalf of their ...

Oftentimes, B2B buyers have a list of vendors in mind before they’ve even started the purchase process. So how can brands make sure they’re on that list and increase their chances of winning the deal?

6sense®, the first agent-powered Revenue Intelligence platform, today released its 2025 Buyer Experience Report, an annual global study examining how B2B purchasing decisions are made and what shapes ...

The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption ...