As the NFL increasingly embraces streamers and creators, YouTube could be a bigger and bigger part of its future.

The NFL's latest experiment with a new platform has paid off, with YouTube's São Paulo-based Kansas City Chiefs vs. the Los Angeles Chargers game bringing in a global average minute audience (AMA) of ...

Roger Goodell is eager to do deals, and YouTube offers the NFL perhaps more versatility than any other platform. Jourdan ...

YouTube got into the game with its first exclusive NFL broadcast Sept. 5, which the platform said averaged more than 17.3 ...

As YouTube looks to differentiate its first exclusive NFL broadcast—Chargers vs. Chiefs in Brazil on Sept. 5—the streamer will allow several personalities to host their own coverage of the Week 1 ...

Patrick Mahomes, Travis Kelce and Andy Reid’s Kansas City Chiefs face Justin Herbert and Jim Harbaugh’s Los Angeles Chargers in the most accessible game to viewers on Friday night in Brazil. It’s the ...

Adjusted viewership metrics from the streamer reignited debate about the game. The post YouTube’s Revised NFL Game Rating ...

YouTube still needs to work out the kinks from its NFL broadcast. The NFL’s second game of the 2025 season between the Kansas City Chiefs and Los Angeles Chargers was broadcast on YouTube — a first in ...

YouTube got into the game with its first exclusive NFL broadcast Sept. 5, which the Google-owned platform says averaged more than 17.3 million global viewers. That stat was based on the average minute ...