Life is hard. Everybody is working too much. Nobody can keep up with all the people launching presidential campaigns. It’s way too cold right now. And as a final blow, brands keep changing their logos ...

The new Zara logo is invoking strong feelings — but mostly anxiety. Gone is the minimalist, well-spaced logo of the past, which has been replaced by four letters that are allsmushedtogether in the ...

In theory, change is a fact of life and it's supposed to be good. That's often what we tell ourselves to cope with its inevitability. But it can be challenging to adjust — since change strips away ...

There comes a time in every brand’s lifespan when things need a little refresh — or in the case of Zara, a new logo. Last week, the fast-fashion retailer updated its social media icons to reveal a new ...