The idea is to reduce the need for users to visit third-party sites or apps, either to access information or an AI chatbot.

The browser is slated to launch in the coming weeks and aims to use artificial intelligence to fundamentally change how consumers browse the web.

While Google has started to look into AI in its browser (as seen by AI overviews) it has yet to adopt anything quite like OpenAI or Perplexity. However, while it is a major change to the world of AI, it could also be a risky one and a move that companies need to get right, giving AI a lot of freedom over finacials and data.