We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own ...

TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand ...

Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing ...

A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do ...

Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event. The chatbot, called ...