South Carolina athletics is switching from Under Armour to Nike as its official apparel supplier beginning in the 2026-27 ...

The Nike revolution is coming to South Carolina, where the ties are already deep. Women’s basketball coach Dawn Staley has ...

South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

South Carolina has officially unveiled what their new Nike jerseys will look like for the 2026 season. It was reported ...

Under Armour has launched its latest campaign "Be the problem", marking its latest offensive in football. The campaign turns ...

During the 2008-09 season, Dawn Staley’s first in Columbia, South Carolina wore Nike uniforms. Under Armour first took over ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

Answer: South Carolina’s contract with Nike is for 10 years. This amount of time is pretty standard. South Carolina’s last deal with Under Armour was a 10-year contact. A: The deal is worth $70 ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...