Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When it comes to highlighting the features and benefits of software, explainer videos offer ...

As a B2B company, you're trying to get other businesses to buy and use your product or services. So, what better way to explain why than with video? Explainer videos have the potential to become a key ...

I can't recall if Nielsen ever ran a commercial, but it just dropped an "explainer video" promoting why its new Big Data + Panel is a "new-and-improved" advertising currency.