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Explainer - What is so special about TikTok's algorithm?

The content recommendation algorithm that powers the online short video platform TikTok has once again come under the spotlight after the app's ‍Chinese owner ByteDance signed binding agreements to ...
Tech Digest

Explainer: Just why are social media companies on trial

In a wood-panelled courtroom in Los Angeles, a legal battle is unfolding that many experts are calling the “Big Tobacco moment” of the 21st century. The trial, which began yesterday (February 9th 2026 ...
The Conversation

TikTok’s new owner puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works

Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. TikTok announced on Jan. 22, 2026, that it has formed TikTok ...
techtimes

How Social Media Algorithms Work to Rank Content and Boost Your Online Reach

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...
Psychology Today

Navigating the Impacts of AI-Driven Social Media Algorithms

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...