Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, ...

Data modeling is the framework that lets data analysis use data for decision-making. A combined approach is needed to maximize data insights.

Descriptive analytics. This is the most common type of data analysis, and most people regularly do it without even knowing it. In descriptive analytics, you simply describe what's happening in the ...

Learn 5 key types of data led analytical insights that fuel content marketing success and performance and measurement.

Spatial analysis of big data provides critical intelligence about where, when, and why things happen—intelligence that can't be obtained from other types of data analysis.