It would be fair to say that virtual and augmented reality technologies, while undoubtedly impressive when first used, haven’t matched the popularity of smartphones, tablets and smartwatches. Headsets ...

VR may still be struggling to find its “killer app,” but let no one claim that developers haven’t gotten pretty clever in trying. Holoride promises to turn the back seat of your car into an amusement ...

People spend a lot of time as passengers, and with self-driving cars, it’s expected we might spend even more. A new German venture, Holoride, has partnered with Audi to produce a VR experience for car ...

Audi is bringing an in-car VR entertainment system to market in Germany, but it won’t come cheap. The virtual reality system from Holoride will be available across several Audi models, the startup ...

Initially announced in 2021, Meta CEO Mark Zuckerberg shared an update on the company’s research partnership with BMW, which focuses on integrating AR and VR into vehicles to make people more ...

It’s been eight years since the first rumors about the development of the Apple Car, or iCar as it was named, appeared in the public space. From then on, the project had its ups and downs, and Apple ...

All the Latest Game Footage and Images from VR Stock Car Racers SAT-BOX’s 2nd VR racing game presented 「VR STOCK CAR RACERS」 Let’s ride a stock car and run a ...

Virtual reality is coming to the passenger seat near you, at least as long as you own an Audi vehicle with the brand’s most current operating system, anyway. The Audi spinoff, Holoride, announced this ...