Danny Sullivan, Google’s Public Liaison for Search, published an article titled, A Reintroduction to Google’s Featured Snippets. He shared the basics about what featured snippets are, when they show ...

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. For many ...

Rich snippets were designed to give users more information about search results. Google has always been about the customer experience, so rich snippets provide more information to the customer and ...

Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up ...

Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This article explores how these factors collide by examining ...

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets. Featured snippets are probably the first ...

Several people have recently reported seeing double featured snippets in Google search results. A double featured snippet is a featured snippet with a second featured snippet beneath it. This ...