Is all the razzle dazzle still worth it? Do marketers even care? Ad Age takes a deep dive.

While the link between creative awards and business outcomes is often debatable, Unilever’s sales surge clearly coincides ...

Consultants give tips on understanding when marketers should put their accounts into review, and when they can save an agency ...

A 60-second brand spot was made by Isle of Any, founded by ex-Droga5 creatives who steered the Times creatively a decade ago.

CMOs can meet rising ROI demands by aligning brand-building and performance strategies to drive both short-term results and ...

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...

This spec ad, starring AI influencer Bruce Ryder, was produced using Kling, Midjourney, Runway Alpha, Google Veo, Hedra, and ...

Retail media is entering a new era where relevance, trust, and precision—not scale—define success, with CVS Media Exchange ...

This week's roundup includes Meta's most recent AI fiasco, another AEO startup fundraise and an Aussie beach bum that may or ...

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

No Frame Missed” tells three stories of how the phone’s Action Mode helps users record steady video.