Is all the razzle dazzle still worth it? Do marketers even care? Ad Age takes a deep dive.

The dating app and agency Mischief @ No Fixed Address find playful ways to illustrate the first spark of attraction.

While the link between creative awards and business outcomes is often debatable, Unilever’s sales surge clearly coincides ...

Leclerc teams with filmmaker Antoine Truchet and brand strategist Nicolas Jayr on a venture called Sidequest.

Zaria Parvez discusses her career at Duolingo and why she left to join DoorDash.

Fallon and the Fridman sisters spotlight family creativity, reimagining childhood wonder for fans of all ages.

Consultants give tips on understanding when marketers should put their accounts into review, and when they can save an agency ...

Consultants give tips on understanding when marketers should put their accounts into review, and when they can save an agency ...

CMOs can meet rising ROI demands by aligning brand-building and performance strategies to drive both short-term results and ...

A 60-second brand spot was made by Isle of Any, founded by ex-Droga5 creatives who steered the Times creatively a decade ago.

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...