We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own ...
TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand ...
A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business ...
Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing ...
Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do ...
Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the ...
As AI permeates more areas of business, there is legitimate concern over whether it will eventually take jobs from people. It’s been a big area of debate in the research space, where I’ve worked for ...
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