The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...

At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still ...

According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or ...

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says ...

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how ...

Adults have been quietly borrowing Crayola for years. Now Crayola is finally speaking to them directly. With the launch of ...

U.K.-based toothbrush brand Ordo breaks into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked ...

To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company's choice ...

Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay ...

Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.

A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...

Scammers are now using generative AI to commit return fraud, and luxury bedding brand Boll & Branch was almost a victim. In February, a scammer using generative AI submitted a fabricated photo of a ...