Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

The researchers estimate it took 149 years for traditional photography to reach 15 billion images, compared with just 1.5 years for generative AI. The researchers estimate that there are already ...

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces. See the research.

Do you need a celebrity marketing strategy that covers all the bases? Check out MarketingProf’s top 10 tips for using a celebrity spokesperson today.

Martech - Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

Market segmentation is dividing your target audiences into smaller categories that share similar characteristics. See 6 possible categories in this infographic.

When sales improve, marketers need to prove their activity drove the lift. They must tie marketing campaigns directly to sales outcomes. Closed-loop measurement does that simply and credibly.

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger customer engagement.

CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.