Asos claims to have removed inefficient spend from its paid search, social and affiliate channels, leading to an increase in ...

Primark claims its investment in “digital engagement” has driven footfall across all markets, producing a 6% increase in ...

The mobile network teamed up with social mobility champion WeAreHere to help “demystify marketing” for a group of BTEC ...

The KFC and Taco Bell owner saw positive growth in Q3, fuelled by new AI personalisation tools driving consumer engagement and decreasing churn.

The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...

The bread category may be undergoing an “evolution” away from the traditional sliced loaf, but Hovis is confident it can ...

Coca-Cola has created a new AI-generated version of ‘Holidays Are Coming’, which will run on TV screens instead of the original 1995 ad this festive season. The new AI-generated ad, the first of its ...

Waitrose is doubling down on its commitment to be bolder in its advertising, with an interactive whodunnit style campaign.

As lengthy sales cycles become more complex and the pressure to deliver hots up, exclusive data reveals lead generation is ...

Aiming to help festive hosts across the country, Morrisons has stuck with its tried and tested oven gloves for Christmas 2024 ...

Amid a flurry of recent AI updates to search, marketers are being urged to “double down” on brand fundamentals, while still ...

The trend of confusing consumers might earn attention but perhaps not the kind you want, and ultimately not the outcomes you ...