Microsoft’s renewal of its sponsorship of the National Football League (NFL) will place its AI-focused products at the centre ...

Sky New Zealand has reached a five-year agreement with New Zealand Rugby to retain domestic broadcast rights from 2026 to ...

Saudi Arabia’s hosting of the 2029 Asian Winter Games has been placed in doubt, with its ambitious ski resort project facing ...

Infront Bettor is close to signing off a deal for Tennis Australia’s global betting data and video rights from 2026 to 2029, ...

The German Bundesliga has sealed a late deal for its media rights in the Middle East and North Africa with Saudi Arabia’s MBC ...

DAZN has doubled down on its commitment to the Saudi Pro League (SPL) by securing rights in German-speaking countries over ...

Chelsea has signed up global analytics software company FICO as its ‘Regional Enterprise Analytics Partner’ in the US – the ...

Guild Esports, the troubled esports team organisation and lifestyle brand originally backed by David Beckham, has ceased ...

Airbnb has signed as an official sponsor of Spain’s top-tier football league LaLiga in a multi-year agreement starting this ...

The German Bundesliga has announced a multi-platform broadcast approach in the UK and Ireland, with YouTube channels ...

The International Automobile Federation has announced that it is working with incumbents Red Bull and KW15 to launch a tender ...

A new training ground sponsorship deal between the Washington Commanders and AI defence and border solutions company ...