Mahwash Bhimjee founded Meadow, a sustainable post-surgery bra brand designed for breast cancer survivors. Inspired by her mother-in-law's experience, Mahwash combined her family's lingerie business ...

The Victoria’s Secret show signalled a return to the bombshell. But consumer sentiment has shifted and priorities have changed. What’s influencing purchases?

Pregnancy and postpartum are times of upheaval and while your routine might drastically change, there’s no reason you should ...

Spanx may be best-known for their shapewear, but our editors’ closets are full of the brand’s loungewear, sports bras, and ...

Choosing the best sports bra can be a stressful experience. Running is both high intensity and high impact, so it’s important ...

This T-shirt bra ticks off all the boxes! It’s a hardy and functional bra that’ll make you look and feel fab (esp in a T-shirt). Made of soft goodness (there are memory foam cups to mold to your shape ...

This campaign aims to celebrate the multifaceted lives of women with bras designed to support them and all their different ...

Get ready for the best thing that'll ever happen to your bra drawer, ladies. Forget the wireless bras you thought you knew, ...