Shop TODAY editorial director Adrianna Brach shares best selling products— voted on by viewers — including a coatigan, chic ...

If there’s anything that can rectify a dull complexion in 30 seconds flat, it’s a slick of unashamedly bold, red lipstick. It ...

We did some snooping to find out exactly which lip liner Eva's makeup artist, Genevieve Herr, is using. After some careful ...

After turning 40, I realized that my beauty routine had to change. From makeup to skin care, these are the tips and product ...

Strategist writer Rachael Griffiths declared that “the best blue mascara is $13” — but it’s down to just $9 during the sale.

We're never going back.

Just in time to help us save some coin, Ulta Beauty is celebrating the new season by hosting a Fall Haul Beauty Event from ...

Waterline eyeliner isn’t a new method for defining your eyes, but it has made a resurgence in the beauty world. Eyeliner is ...

Eyeshadow sticks offer a range of benefits, from ease of use to increased longevity. We spent two days testing the top ...