As the digital age reshapes how teams connect with their audiences, the evolution of Chicago's sports branding is at a pivotal moment. From reimagined logos and ... and Cubs are undergoing a ...

The Chicago Cubs unveiled a new set of uniforms ... The jersey features a newly designed Cubs logo—a stylized red ‘C’ with a vintage flair—placed on the upper left chest of the powder ...

The Chicago Cubs are ... of the blues.” The Cubs opted to use letters and numerals from the early- to mid-1900s, using that time period to inspire the jersey logo and hat. Cubs Convention ...